Zoothérapie Pattes Blanches

This project entailed developing a brand identity for a zootherapist specializing with canines, alongside the design of a business card and a pamphlet.

LOGO EXPLORATION

Elements

Ilustrations

LOGOTYPE EXPLORATIONS

WHAT IS ZOOTHERAPY?

Zootherapy is an alternative therapy approach aimed at enhancing the quality of life for participants through the physical and psychological benefits of interacting with animals. It can be practiced in various settings such as hospitals, mental health institutions, rehabilitation centers, and nursing homes. Zootherapy programs stimulate cognitive functions, promote communication, improve motor skills, and address emotional aspects, fostering a connection with the animal that reduces stress, increases motivation, and enhances self-esteem.

COLOR PALETTE

Pink - Calming color associated with love and kindness

Blue - Considered beneficial to the mind and body, produces a calming effect.

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